EUFORI@"According to recent customers surveys (JD Power in North America), seven out of eight consumers say run-flat tyres are No.1 among the features they most want from their next vehicles. It shows that consumers prefer safety-related features more than sophisticated entertainment systems or other conveniences in their new vehicles. Will consumers seek extended mobility after the tyre has been punctured? Will car manufacturers look for space gains, both in compact and sports vehicles, by dispensing with the spare wheel? Pirelli's answer is Eufori@ Run Flat. Produced utilising revolutionary MIRS (Modular Integrated Robotized System) technology, Eufori@ is Pirelli's first run-flat product, ensuring both Active and Passive safety. Active safety
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